San Antonio hosts more than 32.5 million visitors annually.
The tourism and hospitality industry generates $13.4 billion annually for the local economy, making it one of the city’s top 5 industries. The San Antonio Convention & Visitors Bureau now has the opportunity to move from a city department to a more nimble public-private nonprofit model. This move has already been made by our largest competitors and will make us stronger at doing what we do best – bringing visitors to San Antonio. The organization can improve its speed and efficiency and still have transparency and accountability with a new structure.Read the Facts
The effects of the World Heritage Site designation and the city’s upcoming Tricentennial celebration are the perfect backdrop to market the destination to new types of visitors as well as amplify the pride of the community.
The tourism and hospitality community supports this change. The business community supports this change. A Task Force appointed by Mayor Ivy Taylor unanimously recommended this model for marketing San Antonio to future visitors.
Now is the time for us to market to the visitor of the future with a new structure for the San Antonio Convention & Visitors Bureau as a public-private nonprofit organization.